Using CDP to Unlock Upsell & Cross-Sell Opportunities in Banking & Financial Services
03 september 2020, 11:00
Banking and Financial sector is an industry which experiences huge inflow and outflow of Customer Interaction data, however we often witness wrong targeting or repeated targeting which results from absence of Single view of customer. Needless to say, this also results in low Marketing ROI, the key reason behind this is the security norms that restricts Marketers from accessing data to derive intelligence. Customer Data Platform (CDP) enables Marketers the access to the data without compromising on data security. Join us for a 30 Minutes Power Webinar organized by FirstHive wherein we would discuss how CDP can help Financial Services Marketers to Upsell and Cross Sell without worrying about data security.