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Maksim Karamyshev

Maksim Karamyshev Maxim’s education was dedicated to economics and business management. In 2000, he graduated from the Saint Petersburg Trade and Economic Institute, receiving a degree in economics specialising in accounting and auditing. In 2010, he graduated from the People’s Friendship University of Russia (RUDN) with honours, receiving an MBA in Business Management.

He started working at Softline in 2005, holding the position of the Business Development Director for Eastern Europe and Central Asia. At that time, the company had already opened branches in Belarus, Ukraine, Kazakhstan, Uzbekistan and Kyrgyzstan. The business relations of these countries with Russia, and an understanding of the local culture and economy, allowed the company to successfully establish the branches and gain a share in the local markets.

Under Maxim’s leadership, new branches were established in Azerbaijan, Tajikistan, Georgia and Mongolia (2007), Armenia (2008), and Moldova (2010). Scaling global corporate expertise to new territories and relying on the best local employees and partners has helped Maxim make Softline a leader of the local IT markets.

Today, Maxim is in charge of 11 branches located in countries with different cultures and business customs. In every region, the company strives to adapt its solution portfolio, knowledge and expertise to the local background to become the top market player. Achievement of these goals would be impossible without Maxim’s deep market and technology knowledge and unrivalled business acumen.

Maksim’s hobbies are reading, music, table tennis and football.

We accomplished over 2000 projects

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accomplished projects

Insurance solutions provider migrates enterprise application to Azure

Customer, one of the leading Indian digital insurance solutions provider for a variety of industries and sectors, was facing a serious portal latency with the increase of load during Covid pandemic. Softline engineers managed to resolve this issue by transforming core web application to microservices and rehosting them to Azure.

Softline Helped Automate the Annual Personnel Assessment Process at the Nissan Plant

As a result of the project's implementation, the client took full control over the annual personnel assessment process. The system created by Softline enabled the full automation of the entire process.

Migrating telecom provider’s application to microservice architecture in Azure cloud

In this project we converted the on-premises monolithic web application of our customer, large Indian telecom provider, to a microservice architecture build on Azure Kubernetis. New application proved to be far more agile and scalable and empowered the customer to make better use of resources needed to run enterprise apps with no underlying hardware infrastructure to maintain.

Softline Analyzed IT-Infrastructure of ManpowerGroup Russia & CIS

ManpowerGroup Russia & CIS provides workforce management solutions and services. The IT Department of the company needed to make an infrastructure audit, reveal the potential data security risks, and assess the correctness of IT asset management.

Migrating a Corporate Portal to Microsoft SharePoint

Softline specialists created a new corporate portal for Ucell, based on Microsoft SharePoint 2013.

Softline optimizes performance of IT services of Grant Thornton's branch in Cambodia

As a result, the customer improved its IT services performance, reduced the time burden associated with administration, modification and troubleshooting, while streamlining the work of system administrators.

Technical support of the Carlsberg Group IT service management platform in the Eastern Europe region

To process the requests of customers via the hotline in the Eastern Europe region, Baltika Breweries, a part of Carlsberg Group, used the ServiceNow IT service management automation system. Softline was the company responsible for the implementation and technical support of this system.

Softline worked previously with Antenna Hungária on introducing Office 365 with a specific focus on Exchange Online. Softline’s knowledge of Antenna Hungária’s business operations and IT systems ensured that we could find them the most suitable solutions.

Implementing Microsoft Dynamics CRM at VEEAM Software

Veeam comprises a successful team of experienced technical and business professionals creating innovative world-class software products for the server virtualization market.

Softline Deploys Software Lifecycle Management in Costa Rican Financial Organization

Softline has completed the project of deployment of Microsoft System Center Configuration Manager in Coopealianza, a Costa Rican financial company. As a result, the client can now completely control the existing software assets and all phases of software lifecycle including deployments and upgrades.

Softline helped improve the design activities to Synergy Systems international company

With active involvement of BIM 360 tools, Synergy Systems successfully implements large-scale projects.

Softline helped Heedbook Cloud improve the performance of Azure infrastructure

As the best solution capable of comprehensive analysis of Azure environment health, Softline experts offered Azure Health Checkup service. The service analyzes the health of the cloud infrastructure. It highlights its most important blocks, identifies redundant elements, and points out the potential malfunctions and failures.

Softline Implements Microsoft System Center in a leading Costa Rican Construction Company

Softline has successfully implemented a Microsoft System Center 2016 project in Constructora Meco, a leading Costa Rican construction company. As a result of the project, the client has improved IT infrastructure management with prompt technical support.

HENDERSON reduced the risk of IT infrastructure downtime using Acronis Infoprotect solutions delivered by Softline

HENDERSON Fashion House, one of the leading suppliers of menswear and clothes in Russia, has implemented Acronis Data Protection backup solutions. The main driver for such decision of the customer's management was the fact that their IT staff had to deal with hardware failures regularly.

Softline boosts resilience of global education system through EdTech projects

Softline’s EdTech creds grow during the pandemic.

Insurance company looking for some cloud cover?

India’s GI Council has served as an essential bridge between the Insurance Regulatory and Development Authority and the non-life insurance industry. GI Council has over 50 member companies each with loads of offices, departments, and processes, all of which need to be brought together on a common platform. Making sure all of these parts are working together to provide seamless service takes some doing.

E-Document Flow Modernization in GM-AVTOVAZ

The launch of a Microsoft SharePoint-based system has considerably simplified the complex non-linear process of approval of various types of contracts. With this system, it has become easier to find bottlenecks and correctly redistribute the tasks between employees. The document approval process has become more transparent and manageable.

A Way to the Internet of Things for Machinery Manufacturer MCS Kollmorgen

Our customer MCS Kollmorgen leveraged always-on connectivity of industrial machine controllers installed in their machinery to control equipment at any time and optimize technicians’ visits on site. Procewssing and stroring data at Microsoft Azure the client manages to have a full history of the industrial machinery that they operate throughout Brazil.

The SmartMerch team created a neural network for retail powered by Google Cloud Platform

Now the team has the necessary technical basis to build up expertise and take leading positions in the domestic IT market in the FMCG-related development segment.

Reducing project timelines, step by step

Despite the fact that Step is at the very beginning of its journey toward using BIM, over the past two years our specialists have been using 3D modelling more and more, including the Autodesk Revit, in designs for industrial construction.

We are trusted by our customers and partners

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"Upon completion of the project, our experts were able to administer IT services independently from their Vietnamese colleagues. Softline specialists ensured the smooth interaction of all components, which allowed us to optimize the costs of maintaining the IT infrastructure performance, simplify administering processes and ensure prompt access to the necessary data".

Mr. Simuch Im, Head of IT Grant Thornton in Cambodia

“The software assets inventory performed by Softline specialists has enabled us to determine the number of software licenses actually used, to assess the current license compliance and to get recommendations on optimization of our corporate IT infrastructure. In the future, every business unit will be able to purchase software solutions that meet its unique needs under MPSA. Information on all software purchases in the company will be available from the system administrator’s personal area”.

Alexander Farizanov, Head of IT Department, Bonduelle-Kuban, LLC.

“As a result of effective interaction with our IT-specialists short terms of equipment supply was guaranteed, which enabled to equip the hotel before its opening and provide the personnel, guests of the hotel, restaurant and bar, as well as partners, holding meetings at our conference-platforms, with modern equipment from reliable manufacturers”.

Aleksey Labzin, IT-specialist of Hilton Garden Inn Volgograd

“ServiceNow platform development marks yet another step to formulating a service-based approach to address business objectives at our facilities and towards an efficient management of key processes at the company-wide scale”.

Hermann Epstein, IT Vice President, Eastern Europe Region, Baltika Breweries, Part of the Carlsberg Group.

"With IoT, the devices expose the local network, then security counts so that the user is not afraid to connect the machines. Our migration to Windows 10 added value when it came to more efficient graphics and too when talking about security. Furthermore, the 10-year warranty of the system given by Microsoft is the certainty of market longevity."

Edson Casagrande, R&D at MCS Kollmorgen

"We have received an IT infrastructure management tool that allows not only to control the state of IT services, but, in addition quickly makes necessary changes. It is very important for us to provide remote consulting on technical support requests within the shortest terms. Local mobile device management is another important product benefit: it simplifies maintenance using the tools built into device operating systems"

Diego Piedra, Server and Network Equipment Maintenance Manager

Thanks to the help of Softline specialists, we were able to create the cloud infrastructure and to provide users with access to digital content as quickly as possible . Simplified payment management and the ability to store virtually unlimited files allow to use the available IT resources as efficiently as possible. We plan to scale the solution depending on the type and amount of shares in Russia and abroad, and also to attract key rightholders to increase the efficiency of distribution and create new models of mutually beneficial cooperation.

Nukri Basharuli, Chief Executive Officer, Aggregion

"Two factors contributed to the success of the project. First, deep involvement of business customers of this solution - the employees of the financial department. Second, a true expertise of colleagues from Softline in budgeting, which helped them communicate with the customer in the same language. Due to using the MCaaS model, the employees of the IT department can focus on specific business tasks without wasting time on administering the basic IT infrastructure".

Dmitry Fedorov, Head of Information Technology Department of Castorama

"Migrating the bulk of IT services into the cloud allowed preserving good working order of the infrastructure during the reorganization, ensuring interactions of the company's business units and functioning of the ERP system, and cutting its maintenance costs"

Denis Grekov, Technical Support Lead, Onninen