In the current business world, customer engagement and loyalty are key. Advanced technologies like analytics and AI are proving effective in this regard.
A notable case is an Indian commercial bank that saw a 160% rise in transactions and 90% accuracy in customer responses after adopting a chatbot. This approach is gaining traction across industries, with 35% of businesses now favouring AI for customer service. The sector is expected to grow by 37% annually over the next five years.